Overview

• Role: Growth Marketing Executive

• Location: Remote (UK-based), with some travel for key meetings and events

• Contract: Full-time (permanent) 

• Salary: £45,000-50,000 per annum (dependent on experience)

• Annual leave: 25 days, rising to 30 with length of service (plus bank holidays)

• Benefits: Remote working, comprehensive health, dental & optical insurance

How to Apply

To apply for this role, please email your CV and a short cover note to hello@easypeasyapp.com by Sunday 4th October, 2026. 

• First stage interviews: expected to take place w/c Monday 12th October

• Second stage interviews: expected to take place w/c Monday 19th October

About EasyPeasy

EasyPeasy is a mission-led social enterprise committed to supporting parents, carers, and early years practitioners to give babies and young children the best possible start in life and close the gap in school readiness. We do this by providing parents with an innovative, evidence-based programme to improve the Home Learning Environment accessed via a smartphone app. Since 2017, we’ve partnered with local authorities, health systems, and the voluntary and community sector to support hundreds of thousands of families across the UK.

As part of our commercial strategy, we are investing in in-house growth marketing as a core capability to drive parent engagement at scale, deliver measurable outcomes for our partners, and support our ambition to become the leading digital and data integration partner in early years.

The Role

This is a new and high-impact role at the centre of EasyPeasy’s growth strategy. Supported by the Head of Marketing, you will be responsible for building and delivering a multi-channel, data-driven growth marketing engine that drives parent awareness, app registrations, activation, and ongoing engagement across our growing portfolio of local authority partners.

You will operate across the end-to-end growth funnel, from acquisition through to activation and retention, working closely with product, customer success, and commercial teams to ensure our marketing directly contributes to partner outcomes and revenue growth. This role goes beyond campaign delivery. You will play a key role in shaping how EasyPeasy delivers digital outreach at scale.

Key Responsibilities

Growth Strategy Execution

• Deliver EasyPeasy’s growth marketing strategy across acquisition, activation, engagement, and retention

• Build and optimise a multi-channel, always-on growth engine across paid, organic, and partner-led channels

• Translate local authority priorities into targeted, high-performing campaigns

• Work with customer success and partner teams to support local awareness raising in council areas across the country

• Ensure alignment between central campaigns and local delivery

• Develop scalable toolkits and assets for local authorities (e.g. social content, newsletters, campaigns)

Paid Acquisition & Optimisation

• Plan, launch and optimise paid social campaigns to drive scalable parent acquisition

• Manage audience targeting, budget allocation, and performance optimisation

• Run continuous A/B testing across creatives, messaging, and formats

• Build and manage retargeting and remarketing funnels

• Develop and execute an SEO and answer engine optimisation (AEO/GEO) strategy

• Identify high-intent parenting topics and create content that captures demand

• Develop blogs, landing pages, and content assets

• Improve website performance and conversion through ongoing optimisation

• Contribute to new product-led growth initiatives such as referrals

Data, Reporting & Experimentation

• Track, analyse and report on key growth metrics (CPA, conversion rates, retention, engagement)

• Share insights to inform decision-making and optimisation

• Run structured experimentation cycles to continuously improve performance

• Use data to demonstrate impact and value to internal and external stakeholders

• Develop and test strategies to increase ongoing engagement and retention

Person Specification

Essential Skills & Experience

• 4+ years' experience in growth marketing, performance marketing, or digital acquisition

• Strong hands-on experience with paid social advertising (Meta essential)

• Hands-on experience with copy, content and creative development (e.g. Canva)

• Hands-on experience with Google Ads and GA4

• Experience with SEO and/or content-driven growth strategies

• Proven track record of managing campaigns with clear performance metrics (CPA, conversion, ROI)

• Strong analytical skills and confidence working with data to drive decisions

• Experience running A/B tests and optimisation cycles

• Excellent written communication and copywriting skills

Desirable Skills & Experience

• Experience working in a startup, scale-up, or mission-led organisation

• Experience with parenting, early years, education, or public sector audiences

• Experience working with influencers or creator-led campaigns

Personal Attributes

• Highly proactive and self-directed

• Commercially minded, with a clear focus on outcomes and ROI

• Curious and experimental, always looking to test and improve

• Comfortable working across teams and influencing without formal authority

• Motivated by EasyPeasy’s mission to improve outcomes for children and families

Working at EasyPeasy

At EasyPeasy, we’re committed to building an inclusive, respectful workplace where everyone can thrive. We celebrate diverse backgrounds and perspectives, and welcome applicants of all races, genders, abilities, and identities. As an equal opportunity employer, we actively encourage applications from underrepresented groups and make reasonable adjustments to support candidates throughout the hiring process. Join us in creating impactful solutions for families, together.

Please note that we are unable to offer visa sponsorship for this role; applicants must be legally authorised to work in the UK.